The first step we do here at Pristine Digital is to design the website in Figma. Which is exactly what we did for SalesGoat. What we ended up with was a design that was clean, fun, and easy to navigate. Our first hurdle was trying to get the "fun" brand element integrated into the design, since the logo had a variety of colours, there was no primary colour. So the idea we had was to not have a primary colour and instead have the background subtle colourful. If you take a look at the site, you can get a feeling that it is very colourful, but the copy and the buttons are all black and white. That was the effect we wanted to achieve and we nailed it. The next main goal was to correctly and meticulously set up certain automations that makes it easy for the SalesGoat team to manage and update the form submission coming in. Zapier and Airtable were the tools we used to do this, we made sure that every step of the automation journey was as hands-off as possible. So from the approval of submission, to the sending of the payment link to the user, the publishing of the job post to the site after the user has paid, and the removal of the job post from the site after a certain amount of time, are all automated. The entire automation side of the project really did take a ton of planning and testing to get right, and we're over the moon with how it turned out!